We live in a fast-paced world. Companies must constantly adapt to remain competitive and profitable. When the new generation of leaders chose their next employer the company’s culture, values and leadership is in focus. Companies’ ability to meet these expectations is becoming more and more crucial. Companies that build their organization with key people who dare to break the traditional leadership patterns – companies that are innovative, open to change and have a modern way to lead – are the ones that will be most successful in both creating profitability and new business opportunities as well as to attract and retain talented employees.